Birds Eye Iglo marketing director to move to General Mills
By John Reynolds, marketingmagazine.co.uk, Wednesday, 01 September 2010 12:50PM
Birds Eye Iglo’s UK marketing director Ben Pearman is to leave the company after less than three years to join FMCG giant General Mills.
Pearman is to take on the role of marketing director across Europe, Middle East & Africa for General Mills, which sells brands including Yoplait, Nature Valley and Haagen Dazs.
He will leave his current job at the beginning of October and move to Switzerland for the General Mills job.
Pearman joined Bird’s Eye in 2007 as its marketing director overseeing the brand and reporting to general manager Anne Murphy.
Birds Eye Iglo is one of Europe’s largest frozen food producers and makes children’s teatime favorite Fish Fingers.
Pearman had previously held marketing roles with Heinz and Nestlé-owned Kit Kat and Nescafé.
Birds Eye Iglo, which is owned by private equity firm Permira, said it would announce a replacement for Pearman in the next few weeks.
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Marketing Manager Brand Recruitment £30000 - £40000 per annum, Warwickshire
- Technical SEO Specialist - £32k + benefits - chance to join leading independent media agency in heart of London! SYLEX Recruitment £28000 - £32000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ...
- Digital Planner- Charity brands Dynamic New Alliances £55000.00 per annum, London (Central), London (Greater)
- Brand Marketing Manager Brand Recruitment £40000 - £50000 per annum, Suffolk
- Samsung calls global advertising and media review
- British Airways moves paid search account to Forward3D
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Watch the first YouTube clip, nine years on
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account