• Virgin_Bed.jpg

    Virgin_Bed.jpg

  • LoungeGirl_.jpg

    LoungeGirl_.jpg

  • Virgin_Clubhouse.jpg

    Virgin_Clubhouse.jpg

of

Created by Rainey Kelly Campbell Roalfe/Y&R, the campaign introduces a new positioning to underline the brand’s luxurious credentials: "Your airline’s either got it or it hasn’t".

The print ads feature stylish shots of passengers enjoying the glamour and comfort that Virgin Atlantic has to offer, along with the strapline: "Je ne sais quoi. Defined".

An accompanying digital campaign will feature banner ads, as well as a microsite that will allow users to experience all aspects of the Virgin Atlantic experience.

Paul Dickinson, director of sales and marketing for Virgin Atlantic said: "People always tell us that there is something special and different about travelling with Virgin Atlantic and this campaign was designed to illustrate that certain magic ingredient that sets us apart from the competition."

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Digital Media Consultant Silverdrum £25,000 - £35,000 depending on experience + uncapped commission, London (Greater)
  • Account Director - B2B and IT David Thatcher Recruitment £45-55k, West London, M40 Corridor