VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Brands warned over agency social media hyperbole
By Staff, brandrepublic.com, Friday, 03 September 2010 11:22AM
Brands need to beware of hyperbole from agencies that claim to be able to lead social media efforts without having the rights skills, according to a Mumbrella Question Time audience.
Continue reading this post on the Mumbrella website
This article was first published on brandrepublic.com
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
