Clinique runs AR ad in Marie Claire
By Katherine Levy, campaignlive.co.uk, Monday, 06 September 2010 12:05PM
Cosmetics brand Clinique has launched an augmented reality campaign in conjunction with Marie Claire, to promote the new eye serum, Repairwear Laser Focus Wrinkle & UV Damage Corrector.
To demonstrate the "futuristic qualities" of Clinique’s new product and its benefits, IPC Digital’s commercial solutions team produced the video showing viewers the "Future of Beauty".
A symbol, published in the October issue out now and featured on the Marie Claire website, triggers the video when held in front of a webcam. The video also includes a promotion for viewers, who will receive a free sample of the product.
The October issue of Marie Claire also includes advertorial for Clinique in a 40-page beauty special called 'Future Beauty'.
The deal was brokered by media agency M2M.
Richard Johnstone, Marie Claire publishing director, said: "This is a first in the premium beauty market, and to develop such a promotion in partnership with Clinique will excite our readers."
This article was first published on campaignlive.co.uk
- Classified Sales Executive - top household magazine! Ultimate Asset £20000 - £22000 per annum + Bonus + great benefits, Hammersmith and Fulham
- Account Director Stopgap £43000 - £46000 per annum, London
- Marketing Executive Ball & Hoolahan £23,000 p.a., South East England
- Brand Manager Ball & Hoolahan £40,000 p.a., London (Greater)
- European SBM Ball & Hoolahan £45,000 p.a., London (Greater)
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Black horse returns in new Lloyds Bank campaign
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy