Clinique runs AR ad in Marie Claire
By Katherine Levy, campaignlive.co.uk, Monday, 06 September 2010 12:05PM
Cosmetics brand Clinique has launched an augmented reality campaign in conjunction with Marie Claire, to promote the new eye serum, Repairwear Laser Focus Wrinkle & UV Damage Corrector.
To demonstrate the "futuristic qualities" of Clinique’s new product and its benefits, IPC Digital’s commercial solutions team produced the video showing viewers the "Future of Beauty".
A symbol, published in the October issue out now and featured on the Marie Claire website, triggers the video when held in front of a webcam. The video also includes a promotion for viewers, who will receive a free sample of the product.
The October issue of Marie Claire also includes advertorial for Clinique in a 40-page beauty special called 'Future Beauty'.
The deal was brokered by media agency M2M.
Richard Johnstone, Marie Claire publishing director, said: "This is a first in the premium beauty market, and to develop such a promotion in partnership with Clinique will excite our readers."
This article was first published on campaignlive.co.uk
- Retail Marketing Executive - NOW TV Sky negotiable, London
- Account Director - Integrated - [Digital / Retail] - Superb London Agency! Fill Recruitment Ltd £45k - £49k + superb bonus & benefits,
- Account Executive and Senior Account Executive air recruitment Up to £23K (dependent on experience) plus benefits and bonuses, Central London
- Planner/Senior Planner Direct Recruitment £45,000 - £65,000, London
- Senior Account Director - Healthcare Advertising Agency - Berkshire - £60k - £65k - NP100 Stonor £60k - £65k, Berkshire
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Uncle Ben's launches YouTube cooking show