By Matt Williams, campaignlive.co.uk, Thursday, 09 September 2010 08:00AM
The pair will join the agency later this year, and will form part of a new executive team alongside Robert Harwood-Matthews, the TBWA\UK president, and Mark Hunter, the executive creative director of TBWA’s London office.
Al-Zaidy replaces Tom Morton, who left in July to join Publicis as its chief strategy officer. De Groose is effectively a replacement for Matt Shepherd-Smith, who quit as TBWA\London’s chief executive in December last year.
Saint will not directly replace Al-Zaidy. De Groose began his advertising career as a media strategist at Michaelides & Bednash. He founded the digital agency Deconstruct in 2001 and it was sold to Isobar in 2004.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.