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TBWA\London overhauls management team
By Matt Williams, campaignlive.co.uk, Thursday, 09 September 2010 08:00AM
TBWA\London has appointed the Isobar managing director, Andy De Groose, as its new managing director and the Saint@RKCR/Y&R managing partner, Zaid Al-Zaidy, as its chief strategy officer.
TBWA's new management line-up
The pair will join the agency later this year, and will form part of a new executive team alongside Robert Harwood-Matthews, the TBWA\UK president, and Mark Hunter, the executive creative director of TBWA’s London office.
Al-Zaidy replaces Tom Morton, who left in July to join Publicis as its chief strategy officer. De Groose is effectively a replacement for Matt Shepherd-Smith, who quit as TBWA\London’s chief executive in December last year.
Saint will not directly replace Al-Zaidy. De Groose began his advertising career as a media strategist at Michaelides & Bednash. He founded the digital agency Deconstruct in 2001 and it was sold to Isobar in 2004.
This article was first published on campaignlive.co.uk
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
