WaterAid expands potty-humoured campaign
By Sara Kimberley, campaignlive.co.uk, Thursday, 09 September 2010 11:25AM
WaterAid is releasing a film featuring a remote-controlled poo in the second phase of its "Dig Toilets, not graves" campaign, which aims to raise awareness of the issue of poor sanitation in developing countries.
The film features fake poo chasing people around the streets of London. It will be hosted on YouTube and will be distributed via social media sites including Twitter and Facebook.
Created by Kitcatt Nohr Alexander Shaw, the campaign forms part of an ambitious five-year global strategy launched by WaterAid at the end of last year.
The drive will target 35- to 50 year-olds professionals, a younger target audience than usual for WaterAid, asking them to sign up to a regular gift and sign a petition that calls on the UK government to help end the lack of toilets in the world's poorest countries.
Other campaign activity includes inserts, email, a microsite digtoilets.org, PR and online display ads.
Last month WaterAid launched a hard-hitting TV campaign using a dark version of the playground song, 'Diarrhoea Diarrhoea'.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Consumer & Shopper Insight Controller FMCG Tarsh Lazare Marketing Recruitment £60K-£65K + Car Allowance + Bonus, North of London/Herts
- Digital Designer/Developer Major Players £200 - £400 per annum, City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief