• VW_hub.jpg


  • VW_hols.jpg


  • VW_car.jpg


  • VW_fun.jpg


  • VW_food.jpg



A website which features a model village populated by miniature inhabitants compares the price of the car with the price of other vital goods consumers buy over a lifetime.

Consumers who log onto the website www.truelifecosts.com can calculate how much their living costs and share cost reports with friends on Facebook. The campaign, planned and bought by Mediacom, is supported by press and out of home activity.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs