WPP invests further in China
By Sara Kimberley, campaignlive.co.uk, Monday, 13 September 2010 09:15AM
WPP-owned integrated agency G2 has acquired a majority stake in DPI, one of Greater China's shopper marketing consultancies.
The acquisition is part of WPP’s plans to invest further in its fourth-largest market. The group's revenue in the market is approximately $900m (£582m) and remains one of its fastest growth markets. It currently employs almost 12,000 people across Greater China.
DPI's offices in Guangzhou and Shanghai employs more than 80 people. Founded in 1996 in Hong Kong, the company specialises in shopper-based design, retail space design, merchandising systems design, experiential design and environmental design.
Clients include Doll, Ferrero, GlaxoSmithKline and Nestea and Procter & Gamble.
In July WPP Digital, the digital investment arm of WPP, acquired a minority stake in Leading Smart Holdings, a BVI (British Virgin Islands) company with major interests in China.
This article was first published on campaignlive.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Account Director Aspire £70000 - £90000 per annum, London
- Senior Account Manager/ Account Director Mustard Jobs £40000.00 - £50000.00 per annum, Bath
- Business Director Major Players £60000 - £75000 per hour, City of London
- Midweight Packaging Designer - West End - 27k - 33k Twist Recruitment £27000 - £32000 per annum + Benefits , City of London
- Tesco moves £90m media account to MediaCom
- Viacom pulls plug on C5 sales: more than 90 jobs to go
- Battersea's digital dog 'follows' shoppers in outdoor campaign
- Lego launches Facebook campaign that asks kids to create a kronkiwongi
- Pedigree launches global 'feed the good' campaign with BBDO
- Twitter hunts for UK agencies