WPP invests further in China
By Sara Kimberley, campaignlive.co.uk, Monday, 13 September 2010 09:15AM
WPP-owned integrated agency G2 has acquired a majority stake in DPI, one of Greater China's shopper marketing consultancies.
The acquisition is part of WPP’s plans to invest further in its fourth-largest market. The group's revenue in the market is approximately $900m (£582m) and remains one of its fastest growth markets. It currently employs almost 12,000 people across Greater China.
DPI's offices in Guangzhou and Shanghai employs more than 80 people. Founded in 1996 in Hong Kong, the company specialises in shopper-based design, retail space design, merchandising systems design, experiential design and environmental design.
Clients include Doll, Ferrero, GlaxoSmithKline and Nestea and Procter & Gamble.
In July WPP Digital, the digital investment arm of WPP, acquired a minority stake in Leading Smart Holdings, a BVI (British Virgin Islands) company with major interests in China.
This article was first published on campaignlive.co.uk
- Web Analyst Jet2.com Negotiable, Leeds
- Database Marketing Analyst Jet2.com Negotiable, Leeds
- Lively Account Executive Famous consumer Brand- £23/24K Barker Graves £23/24K, London
- Digital Media Recruitment Consultant Silverdrum £25,000 - £35,000 depending on experience + uncapped commission, London (Greater)
- Senior Designer createselect £40-50K pa, depending on experience, London (Central), London (Greater)