Top 50 media agencies 2010
By John Tylee, campaignlive.co.uk, Friday, 19 March 2010 12:00AM
Media agencies will remember 2009 as the year of the monster pitch.
And it seems likely that the aftershocks of these massive consolidations will continue to reverberate this year.
Unilever led the field when it launched an estimated £3 billion planning and buying review in its key global markets, eventually staying put with most of the incumbents, including Mindshare in Western Europe, in a decision announced in February.
Meanwhile, another FMCG giant, Reckitt Benckiser, consolidated its £800 million global media business into Havas Media and Publicis Groupe.
At home, the consolidation bandwagon was kept rolling by Lloyds Banking Group (the financial serv-ices giant created by the merger of Lloyds TSB and HBOS), which assigned its consolidated £80 million media planning and buying to the WPP-owned Mediaedge:cia.
Meanwhile, COI put its consolidated £250 million media buying account up for grabs, in a pitch process that dominated agencies’ thoughts in the second half of 2009.
The implications of all this activity will be significant. Media shops will have to deliver on the promises they made during these mega contests as client fees continue to be driven down. "Only the most optimistic or cavalier of agencies will plan to incorporate any degree of growth into their business plans (for 2010)," Nigel Sharrocks, the chief executive of Aegis Media Northern Europe, believes.
It’s also his contention that the downturn and the sheer amount of pitching last year led to a focus on media pricing, leading to commoditisation. Agencies, clients and media owners all need to set about redressing the balance, Sharrocks claims.
|Holding companies share of media 2010|
|2009||2008||company||2009 (£m)||2008 (£m)||change|
This article was first published on campaignlive.co.uk
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Business Director PFJ £60000.00 - £75000.00 per annum + Excellent Benefits, London
- Marketing Manager Adam Recruitment £35000 - £40000 per annum + car + bonus + benefits, Leicestershire
- Groovy & Grails Developer - £35k - Central London Digital Gurus £30000 - £35000 per annum + travel perks :), London
- User Experience Manager - e-Commerce ReThink Retail £65000.00 per annum + Benefits + Bonus , City of London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Twitter gives brands lead generation with new cards
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.