Lucozade appoints Grey London to £7m ad account

By Anne Cassidy, campaignlive.co.uk, Monday, 20 September 2010 05:59PM

GlaxoSmithKline has appointed Grey London to handle the £7 million UK and Ireland Lucozade Energy advertising account.

Lucozade: picks Grey London

Grey, which has a place on the GSK roster working on brands including Beechams and McCleans, beat Rainey Kelly Campbell Roalfe/Y&R, Beattie McGuinness Bungay, Ogilvy & Mather and The Red Brick Road to the business.

M&C Saatchi, the UK incumbent, was knocked out at an earlier stage of the pitch process.

M&C Saatchi handled Lucozade's entire UK drinks business, including its Hydro Active and Sport sub-brands, while Ogilvy & Mather was the previous incumbent on brand's advertising in Ireland.

The review, which was handled by Agency Assessments, kicked off in June this year.

This article was first published on campaignlive.co.uk