Agency: Grey London
By Sarah Shearman, marketingmagazine.co.uk, Wednesday, 22 September 2010 03:30PM
Four of the short films have been gathered at a dedicated website, SmartnSimple.tv.
The films will also be aired on Dailymotion.com and promoted through Facebook and Twitter.
As part of the campaign, individuals can enter a competition to win the Samsung robotic vacuum cleaner, the NaviBot, by uploading videos of their own housework tips.
The film with the most views will become the site's video of the month.
Andrew Jones, marketing manager at Samsung, said: "We wanted to create an innovative multichannel experience that bridged the gap between what brands can typically offer people."
Samsung's push into online video content comes two weeks after Philips launched a comic online video series allowing it to highlight its products.
This article was first published on marketingmagazine.co.uk