L'Oréal brings marketing into executive committee

By Daniel Farey-Jones, marketingmagazine.co.uk, Wednesday, 22 September 2010 11:55AM

L'Oréal has prioritised the role of marketing in its future development by appointing Marc Menesguen to its executive committee, at the head of a new strategic marketing department.

Beyonce: appears in L'Oréal hair care ads

Beyonce: appears in L'Oréal hair care ads

Menesguen has been promoted from managing director of L'Oréal's luxury products division by group CEO Jean-Paul Agon.

According to the company, the creation of a strategic marketing department is a "result of the decision to anticipate worldwide evolutions, in order to steer the group towards essential transformations in the areas of strategic watch [sic], consumer understanding, marketing creativity, advertising creation, digital communication and distribution methods".

Menesguen joined L'Oréal in France in 2005 and pursued a marketing career as general manager of L'Oreal Paris in the UK.

Menesguen's former role has been handed to Nicolas Hieronimus, who was formerly the managing director of the professional products division.

Hieronimus is succeeded by An Verhulst-Santos, who was general manager of the professional products division in the US.

All three will join the executive committee on 1 January 2011.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs