Jacob's Creek to sponsor early evenings on Dave
Jacob's Creek, the Pernod Ricard-owned wine brand, has signed a substantial six-figure deal to sponsor early evening "Real Entertainment" on Dave, the UKTV free-to-air channel, from today (1 October).
The "Real Entertainment" strand will run from 6pm to 9pm, Mondays to Fridays, and from 12pm to 4pm on Saturdays and Sundays, and will include shows such as 'Dragon's Den', 'Ray Mears Extreme Survival' and 'Stephen Fry in America'.
The idents, created by Havas creative shop Euro RSCG, will showcase multiple ranges from the winemaker, including Jacob's Creek Classics, Jacob's Creek new Regional Reserves and Jacob's Creek Sparkling.
The deal was brokered between Aegis media agency Vizeum and UKTV's sales house, the Virgin Media-owned Ids, and runs from today until 31 March 2011.
UKTV is jointly owned by Virgin Media and BBC Worldwide, the commercial arm of the BBC, and it announced in July that its ad sales contract would be handled by Channel 4 instead of Ids, from 1 January 2011.
The 100-strong Ids will close at the end of the year, although Virgin Media is in talks with some members of staff about opportunities within a new digital sales team.
Ids managing director James Wildman will take up the role of managing director and vice-president of sales for Yahoo! UK and Ireland from January.
This article was first published on mediaweek.co.uk
- Business Development Director Major Players £60000 - £70000 per hour + bonus and benefits , City of London
- Product Manager Brand Recruitment Competitive basic plus excellent benefits , Ipswich
- Product Manager Brand Recruitment £30000 per annum + plus benefits, Kings Lynn
- Creative Manager (catalogue) Beyond The Book c.£35000.00 per annum, Oxfordshire
- Mid-Senior Designer AF Selection £30,000 - £35,000, Liverpool, Merseyside
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- 7 things Proximity has learned in the new Omnicom building