By Matt Williams, campaignlive.co.uk, Monday, 04 October 2010 08:00AM
Graham, who helped launch Saint with creative directors David Gamble and Simon Labbett in May 2007, will now be responsible for overseeing the agency’s strategy and new business efforts, in addition to his previous operational duties.
Al-Zaidy left Saint last month to join TBWA\London as chief strategy officer. He had been managing partner at the agency for just over 18 months, and helped secure new business from brands including Kopparberg and LG.
Before launching Saint, Graham was a global account director at Wunderman, working on the agency’s Windows Mobile business.
He has also been the managing director of digital music specialists 3wMedia, and in 1998 founded iChooseRadio, one of the UK’s first internet radio stations.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.