Nivea breaks first ad as new sponsor of This Morning
By Sara Kimberley, campaignlive.co.uk, Monday, 04 October 2010 01:04PM
Nivea, the Beiersdorf-owned skincare brand, is launching its first 30-second ad today (4 October) since becoming the sponsor of ITV's flagship daytime show, 'This Morning'.
The ad, created by TBWA\London, features a mum and daughter messing around together, putting moisturiser on each other's faces in front of a mirror.
The second ad shows a father and son moisturising their lips with a Nivea lip balm, while fishing. The voiceover says: "Feel closer with Nivea, the nation’s favourite skincare."
Nivea took over as the sponsor of 'This Morning', hosted by Phillip Schofield and Holly Willoughby, from Mars-owned pasta sauce Dolmio. The seven-figure deal was brokered by Carat with ITV Commercial.
The sponsorship package includes broadcast, online, interactive, mobile and licensing activity.
This article was first published on campaignlive.co.uk
- Senior Brand Manager Ball & Hoolahan £55,000 + Car or C/A, London (Central), London (Greater)
- Senior Brand Manager Ball & Hoolahan £48,000 per annum + Car or C/A, United Kingdom
- Senior Creative Major Players £70000 - £80000 per annum, London
- Design Director createselect Up to £65k, London (Greater)
- Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free Elizabeth Norman International £40000 - £50000 per annum + Tax free and travel, Saudi Arabia
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media