Nivea breaks first ad as new sponsor of This Morning

By Sara Kimberley, campaignlive.co.uk, Monday, 04 October 2010 01:04PM

Nivea, the Beiersdorf-owned skincare brand, is launching its first 30-second ad today (4 October) since becoming the sponsor of ITV's flagship daytime show, 'This Morning'.

The ad, created by TBWA\London, features a mum and daughter messing around together, putting moisturiser on each other's faces in front of a mirror.

The second ad shows a father and son moisturising their lips with a Nivea lip balm, while fishing. The voiceover says: "Feel closer with Nivea, the nation’s favourite skincare."

Nivea took over as the sponsor of 'This Morning',
hosted by Phillip Schofield and Holly Willoughby, from Mars-owned pasta sauce Dolmio. The seven-figure deal was brokered by Carat with ITV Commercial.

The sponsorship package includes broadcast, online, interactive, mobile and licensing activity.

This article was first published on campaignlive.co.uk

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