The Assembly nets Ernst & Young task

By Maisie McCabe, campaignlive.co.uk, Thursday, 07 October 2010 12:35PM

The auditor Ernst & Young has appointed the independent creative collective The Assembly to its $59 million global advertising account.

Ernst & Young: one of the 'big four' accountancy firms

Ernst & Young: one of the 'big four' accountancy firms

The Assembly won the business after a pitch against Bartle Bogle Hegarty and Engine that was run through the AAR.

It will aim to provide Ernst & Young, which is one of the world's "big four" accountancy firms, alongside Deloitte, KPMG and PricewaterhouseCoopers, with a new global brand strategy and proposition across different territories.

In August, KPMG appointed JWT to handle a UK-specific advertising brief without a pitch. JWT will be charged with creating a local integrated campaign for the brand.

This summer, Ernst & Young announced it would appoint non-executive directors to its global advisory board for the first time amid growing pressure on accountancy firms over governance and the introduction of a new audit code.

This article was first published on campaignlive.co.uk

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