Mindshare Worldwide hires Barrowman as head of digital strategy
By Mark Banham, mediaweek.co.uk, Friday, 08 October 2010 11:51AM
Mindshare Worldwide has appointed Jonathan Barrowman as head of digital strategy.
Barrowman was formerly head of client services at independent agency i-level, and before, that was head of radio and mobile at Initiative.
He will report to global digital leader Norm Johnston and will "focus specifically on working with and supporting the company’s client teams and existing digital talent."During his time at i-level, Barrowman worked on brands including Orange, the COI, LoveFilm and Next.
In his new role, he will work closely with Hannah Evershed, head of search and digital direct response.
Barrowman said: "Mindshare is uniquely placed as a strategic business partner to help brands take advantage of new consumer trends and communication opportunities."
Johnston said: "We’re thrilled to have Jonathan on our team. He’s yet another example of our commitment to growing digital by bringing in new digital talent, as well as investing in our existing teams. Jonathan brings experience and leadership across all digital media whether paid, owned or earned."
Barrowman is the latest hiring at Mindshare from i-level. In August, the former managing director of i-level, Mark Creighton joined the Mindshare UK office as chief operating officer.
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Senior Sales Manager - Leading Ad Tech Business Ultimate Asset £40000 - £50000 per annum + 100% COMMISSION , London
- Brand Partnerships Sales Manager Ultimate Asset £30000 - £35000 per annum + excellent commission & benefits, London
- Agency Sales Manager - SPORT Ultimate Asset £30000 - £35000 per annum + competitive commission, London
- Artworker - Mid-Weight Major Players £26000 - £28000 per annum, North London
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity