The Sheilas’ Wheels brand, which launched five years ago, has already moved from offering solely car insurance into home and travel policies.
Next year it will also pilot a branded driving school in Surrey, which will use a fleet of pink ‘Sheilamobile’ cars. It aims to expand the school nationwide by the end of 2011.
A spokesman for Sheilas’ Wheels said the activity would ‘enlarge the reach and vividness of the brand’ as well as -create an additional revenue stream. He added that the brand would also shortly be -returning to TV advertising after a year’s hiatus.
This article was first published on marketingmagazine.co.uk
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