Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
LV= group marketing chief departs role
By Alex Brownsell, marketingmagazine.co.uk, Tuesday, 12 October 2010 08:00AM
LV= group marketing director David Radford has left the insurance company without having a job to go to.
LV=: group marketing director David Radford departs
According to an LV= spokeswoman, marketing is to be aligned into the individual business areas, and as a result Radford has opted to ‘seek new challenges’ away from the insurance company.
Radford joined LV=, known at the time as Liverpool Victoria, in 2002 as head of brand communications. During his tenure he played a significant role in the organisation’s rebrand to LV=. Earlier this year, Radford also led the development of LV=’s biggest prime-time TV ad push to date, which highlighted the insurer’s mutual status.
Prior to joining LV=, Radford spent six years as marketing communications director at Barclays. He had previously operated as UK marketing director for Canadian brewer Labatt.
This article was first published on marketingmagazine.co.uk
Additional Information
Campaign Jobs
- ACCOUNT DIRECTOR - SOCIAL MEDIA - Integrated agency - London - £40-45k Judi Patton £40k-£45k, London
- Russian speaking PPC Manager Michael Page Digital £35000 - £40000 per annum, Middlesex
- Direct Marketing Executive Michael Page Digital £13 per hour, Cambridge
- Digital Marketing Executive Michael Page Digital £22000 - £30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital £45000 - £50000 per annum, London
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – The Arrival
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.
Read more on Chronicles of Cannes – The Arrival…
