Prior to joining LV=, Radford spent six years as marketing communications director at Barclays. He had previously operated as UK marketing director for Canadian brewer Labatt.
This article was first published on marketingmagazine.co.uk
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.