Microsoft Advertising hires vice-president of global marketing
By Sarah Shearman, marketingmagazine.co.uk, Wednesday, 13 October 2010 01:22PM
Microsoft Advertising has appointed Marc Bresseel as its first vice-president of global marketing.
Bresseel, who has been at Microsoft Advertising for 14 years, moves from his current role of vice president for global agencies.
He will be in charge of developing brand and partner relationships across all of Microsoft’s properties with a particular focus on Bing, Xbox and Windows Phone 7.
He will report to Microsoft corporate vice president for global ad sales and strategy, Carolyn Everson.
Microsoft launched its Windows Phone 7 system on Monday and announced that it would be rolling out the ‘biggest TV marketing campaign in the history of the mobile business' to promote it.
This article was first published on marketingmagazine.co.uk
Related articles
- Carolyn Everson restructures Facebook UK and Europe sales
- Microsoft Advertising
- Chris Maples walks away from Microsoft Advertising
- Microsoft Advertising hires head of specialist sales
- Facebook and Microsoft tie up to offer 'social search'
- Former Microsoft head of sales Paul Carolan joins Absolute
- VCCP and SFW land Microsoft B2B task
- Chevrolet to launch first ad campaign on Microsoft Kinect
Additional Information
Campaign Jobs
- Trading Sales Mnager, major RTB platform Ultimate Asset £40000 - £50000 per annum + +20-30k bonus, London
- Agency digital trading desk Account Manager Ultimate Asset £40000 - £50000 per annum + agency bens, London
- SEO Account Director Ultimate Asset £45000 - £50000 per annum + agency bens, London
- Digital Account Manager - major group deals platform Ultimate Asset £35000 - £45000 per annum + +comm, London
- Digital Media Agency Account Director Ultimate Asset £50000 - £55000 per annum + agency bens, London
Most viewed
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Jaguar readies global campaign for F-Type launch
- Proximity's Justin Vir joins Havas Worldwide London
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
