Green & Black's on hunt for Willy Wonka-style taste guru

By By John Reynolds, marketingmagazine.co.uk, Monday, 18 October 2010 10:50AM

Green & Black's, the Cadbury-owned premium brand, is offering chocolate lovers the chance to win a golden ticket and work as a taster at its factory.

Green & Black's: ad campagin seeks chocolate taster

Green & Black's: ad campagin seeks chocolate taster

A national cinema campaign, created by Brave, kicked off at the weekend and gives chocolate aficionados nine weeks to apply for the plum role. The move comes as Green & Black's bids to drive new consumers to the brand.

The role will involve tasting chocolate daily and developing new exciting flavours.

The chosen candidate will work alongside Micah Carr-Hill, who heads up Green & Black’s taste unit.

It is thought that the brand is on the hunt for someone with acute taste buds, such as a chef, chocolatier or wine taster.

The 60-second ad is being shown in Picturehouse cinemas and will be accompanied by a press campaign and a tie-up with LoveFilm.

Green & Black’s will whittle the candidates down to a shortlist of 20. The shortlisted candidates will then be invited to the Green & Black’s UK headquarters in London and given a series of taste tests.

This article was first published on marketingmagazine.co.uk

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