Publicis Groupe created ZenithOptimedia in 2003 through a controversial merger of the media planning departments of Zenith Media and Optimedia networks.
According to sources, Stephen Farquhar is set to become managing director of Zenith and Mark Howley will become managing director of Optimedia.
Read more about the ZenithOptimedia split here.
This article was first published on mediaweek.co.uk
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