Pick & Turkey league (22 Oct 2010)

campaignlive.co.uk, Friday, 22 October 2010 11:08AM

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

PICK OF THE WEEK

 

Matt Williams can’t stop watching the new Cadbury’s Fingers commercial by Adam & Eve: "This ad won’t fail to put a smile on your face, and as the makers paid such attention to detail, it doesn’t lose its charm even after repeated viewings. And who would have thought that tiny sticks of chocolate could be given such strong personalities?" The ad was written and art directed by Ben Tollett and Emer Stamp and was directed by Simon Willows through Blink.

TURKEY OF THE WEEK

Sara Kimberley is a fan of Baileys the drink, but not a fan of the new Baileys ad: "The first spot by Bartle Bogle Hegarty since winning the account is, as the ad puts it, a ‘disaster’. For a start, who puts Baileys on a cake? In fact, the last place you’d want to put Baileys is over cake, unless you’re on a high-speed highway to fat camp. The acting is terrible and out of sync with the voiceover. Baileys shouldn’t be associated with a ‘summer’ evening and a dull dinner party. Let’s do this again? Over my dead body."

 

Pick and Turkey League 2010
Pick tally Agency Brand Campaigns
       
3 RKCR/Y&R  BBC Winter Olympics
    LG E4 Sponsorship
    Virgin Atlantic Feeling Good
1 Sid Lee  Adidas Star Wars range
1 Sky Creative  Sky Sports Cricket in South Africa
2 Wieden & Kennedy  The DCSF Dangers of alcohol
    Nike World Cup
1 Coy! And AMV BBDO  Creative Circle Ad land
1 Ogilvy  Football Association Anti-homophobia
1 Saatchi & Saatchi  Visa Football sponsorship
2 CHI & Partners  Drench Fish asault course
    Drench Cubehead
2 AMV BBDO  Dpt for Transport Motor bike road safety
    Camelot EuroMillions
5 Mother  Match.com Music shop
    Stella Artois Runaway piano
    Pot Noodle Dancefloor rap
    Ikea Happy Inside
    Ikea You'll always find me in the kitchen at parties
1 The Red Brick Road  Magners Straight
1 DDB London  Marmite Love/Hate
1 M&C Saatchi  Ribena Bursting with fruit
2 WCRS  The Sun Maybe
    SKY Broadband Little Red Riding Hood
4 Adam & Eve  John Lewis With you for life
    Phones4u Defence
    Fosters Mother-in-law
    Cadbury Fingers World Party
1 TBWA London  John Smith Peter Kay
1 Saatchi & Saatchi  Carlsberg World Cup
1 Brothers and Sisters  iPhone Museum app
1 MCBD  Hovis

Miss chief

1 Poke  Orange

Glastotag

1 Fallon  Eurostar

Animals

1 Gabriele Muccino  Peroni

Senza Tempo

1 Publicis  Renault

The Megane Experiment

1 Droga5  Puma

After Hours Athlete

1 The Red Brick Road  Thinkbox Dog's Home
1 Wieden & Kennedy  Nokia Dot

 

     
Turkey tally      
       
1 Beta  Thomas Cook The Redknapp's holiday
2 DLKW  Halifax employee radio station
    E.ON Cartoon family
2 Publicis Conseil  Renault zero emission cars
    Renault Chesney Hawkes
1 WCRS  Santander Current account
1 Chief TV Manchester  Butterkist Sharing it at home
1 Biscuit Films  Foxy Bingo You're the one that I want'
1 Beattie McGuinness Bungay  Confused.com Haunted by jeans
1 JWT New York  Smirnoff Party in the woods
1 The Red Brick Road  CreditExpert Best credit rating
1 Euro RSCG  Peugeot Kris Meeke
1 Sid Lee  Adidas House party
1 MCBD  Waitrose Spring 2010 campaign
1 Wieden & Kennedy Portland   Nike Tiger Woods apology
1
McCann Erickson  MasterCard Bonnie Tyler
1 Bruce Dunlop & Associates  ESPN Top up TV
1 The Bank  William Hill Football fan
2 Ogilvy  Ford S-Max
    Ford Transit Still loading…
2 AMV BBDO  Mars John Barnes rap
    BT Stunned silence
1 Grey  Pringles Peter Crouch
1 Fallon  SeeSaw Barber shop
1 Quiet Storm  Viva TV channel
1 Karmarama  Nintendo Nintendo DS
2 In-house  SodaStream Re-launch campaign
  In-house  Confused.com Confused
1 Inferno  Keep Britain Tidy Bend over
1 M&C Saatchi  TFL Tube or False?
1 Da Costa & Co  RetarDex Refreshingly, reassuredly
1 Sominex in-house  Sominex Sheep
1 Berlin Cameron  Amazon Kindle Beach
2 Crispin Porter + Bogusky  Burger King The King
1 McCann Barcelona
Nesquick ‘They only grow up once’
     Microsoft Windows 7 My Idea: James
1 Beta  JackpotJoy Queen of Bingo
1 Bartle Bogle Hegarty  Bailey's Birthday

This article was first published on campaignlive.co.uk

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