Pick & Turkey league (22 Oct 2010)

campaignlive.co.uk, Friday, 22 October 2010 11:08AM

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

Cadbury Fingers 'World Party' by Adam & Eve

Matt Williams can’t stop watching the new Cadbury’s Fingers commercial by Adam & Eve: "This ad won’t fail to put a smile on your face, and as the makers paid such attention to detail, it doesn’t lose its charm even after repeated viewings. And who would have thought that tiny sticks of chocolate could be given such strong personalities?" The ad was written and art directed by Ben Tollett and Emer Stamp and was directed by Simon Willows through Blink.

TURKEY OF THE WEEK

Sara Kimberley is a fan of Baileys the drink, but not a fan of the new Baileys ad: "The first spot by Bartle Bogle Hegarty since winning the account is, as the ad puts it, a ‘disaster’. For a start, who puts Baileys on a cake? In fact, the last place you’d want to put Baileys is over cake, unless you’re on a high-speed highway to fat camp. The acting is terrible and out of sync with the voiceover. Baileys shouldn’t be associated with a ‘summer’ evening and a dull dinner party. Let’s do this again? Over my dead body."

This article was first published on campaignlive.co.uk