WSJ launches Europe and Asia apps
By John Reynolds, mediaweek.co.uk, Friday, 22 October 2010 03:16PM
The Wall Street Journal (WSJ) has extended its flagship iPad app to include separate regional editions for users in Europe and Asia.
The regional editions offer content from each day's papers, mirroring the experience of the printed issue of the News Corporation-owned title. The apps will also include interactive and tailored features.
Launch advertisers include Xerox, Mercedes-Benz and Barclays Capital.
The Asian and European apps of the WSJ can be accessed by all users, along with the US version, when launching the app using the edition selector feature.
Readers will also be offered the option of saving their favourite articles and sections, be able to watch videos and slideshows and access market data.
The WSJ launched its existing iPad app for its flagship US edition in April this year.
The latest European and Asian extensions will be free to download to access a certain amount of content. However, a subscription is required for full access to all the subscriber content.
Existing WSJ and Europe.wsj.com print and online subscribers will have access to the iPad for a limited period.
This article was first published on mediaweek.co.uk
- Head of Marketing - Central Europe Salt £65000 - £100000 per annum + dependent on location, London
- Events Marketing Manager Salt £30000 - £40000 per annum, London
- Senior Planner, Direct Marketing /CRM Agency, London Direct Recruitment £70,000-100,000, London (Greater)
- Associate Creative Director MCG Associates Attractive Tax Free Salary , United Arab Emirates
- Design Director MCG Associates Attractive Tax Free Salary , Europe / France / United Arab Emirates / London (Greater) / London (Central), London (Greater)
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad
- Hammerson uses automated mechanical model to showcase Christmas gifts