Agency: Bartle Bogle Hegarty
By John Reynolds, mediaweek.co.uk, Friday, 22 October 2010 03:16PM
The regional editions offer content from each day's papers, mirroring the experience of the printed issue of the News Corporation-owned title. The apps will also include interactive and tailored features.
Launch advertisers include Xerox, Mercedes-Benz and Barclays Capital.
The Asian and European apps of the WSJ can be accessed by all users, along with the US version, when launching the app using the edition selector feature.
Readers will also be offered the option of saving their favourite articles and sections, be able to watch videos and slideshows and access market data.
The WSJ launched its existing iPad app for its flagship US edition in April this year.
The latest European and Asian extensions will be free to download to access a certain amount of content. However, a subscription is required for full access to all the subscriber content.
Existing WSJ and Europe.wsj.com print and online subscribers will have access to the iPad for a limited period.
This article was first published on mediaweek.co.uk