Skoda loses another top UK marketer
Skoda faces a potential marketing crisis after losing its second top UK brand boss in a year.
Newitt arrived in the job in December 2009, replacing Mary Newcombe, who was appointed head of learning services. It is not yet known who will replace him.
Insiders said the departure came as a blow to Skoda's UK business, which has been forced to use pan-European ads since its popular 'Cake' campaign came to an end in 2008. The ad, which was created by Fallon, showed confectioners building a cake version of _koda's Fabia model.
Skoda is due to launch its first UK-made TV ad for nearly three years next month. The ad, produced by Fallon, will promote the Fabia VRS.
Skoda's UK new-vehicle sales in the year to date are 28% up on 2009, according to the Society for Motor Manufacturers and Traders.
Skoda was unavailable for comment as Marketing went to press.
This article was first published on marketingmagazine.co.uk
- Campaign Manager Adam Recruitment Negotiable, Basingstoke
- SEO AND CONTENT MANAGER Salt £300 - £350 per day, West London
- Senior Product Manager - Technical/Engineering Brand Recruitment £50000 per annum + car and benefits, Hitchin
- Media Advertising Account Manager Archant Basic £30,000 + £9600 bonus, Kensington and Chelsea, London (Greater)
- Business Director Stopgap £60000 - £70000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media