Skoda loses another top UK marketer
Skoda faces a potential marketing crisis after losing its second top UK brand boss in a year.
Newitt arrived in the job in December 2009, replacing Mary Newcombe, who was appointed head of learning services. It is not yet known who will replace him.
Insiders said the departure came as a blow to Skoda's UK business, which has been forced to use pan-European ads since its popular 'Cake' campaign came to an end in 2008. The ad, which was created by Fallon, showed confectioners building a cake version of _koda's Fabia model.
Skoda is due to launch its first UK-made TV ad for nearly three years next month. The ad, produced by Fallon, will promote the Fabia VRS.
Skoda's UK new-vehicle sales in the year to date are 28% up on 2009, according to the Society for Motor Manufacturers and Traders.
Skoda was unavailable for comment as Marketing went to press.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Global Marketing Manager - Brand equity Jarlett de Grouchy £50000 - £55000 per annum + 6k car allowance 15% bonus, Berkshire
- Category Manager Jarlett de Grouchy £40000 - £50000 per annum + Car Allowance + Benefits , London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review