Birds Eye appoints Cadbury marketer Margaret Jobling

By John Reynolds, marketingmagazine.co.uk, Wednesday, 27 October 2010 09:59AM

Cadbury has parted company with its interim marketing director Margaret Jobling, who is taking over the marketing reigns at Birds Eye.

Cadbury: Jobling moves to Birds Eye

Jobling, previously head of marketing for Cadbury’s Dairy Milk brand, replaced Cadbury’s high-profile marketing director Phil Rumbol in May this year.

But Rumbol’s old role no longer exists in a shake-up of Cadbury’s marketing operations undertaken by new US owner Kraft.

Jobling is now taking on the role of marketing director at Birds Eye, replacing Ben Pearman who has left to join FMCG giant General Mills.

She will be joining Birds Eye in January.

Jobling previously held the role of marketing director at Sara Lee Household & Body Care UK.

Birds Eye, famed for its frozen foods, is owned by private equity company Permira.

This article was first published on marketingmagazine.co.uk