Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
campaignlive.co.uk, Thursday, 28 October 2010 12:00AM
Smoke Free Generation, Department of Health
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail steven.lewis@haymarket.com.
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…