M&C Saatchi scoops two golds at Big Awards

By Maisie McCabe, campaignlive.co.uk, Thursday, 28 October 2010 08:00AM

M&C Saatchi's "The last place you want to go" campaign for Dixons.co.uk emerged as the most awarded campaign at Wednesday night's Campaign Big Awards after collecting two gold awards.

Nike: Campaign Big Awards winner

Nike: Campaign Big Awards winner

The Dixons work landed gold for the agency in the Individual Press and Outdoor, sponsored by Clear Channel, Campaign categories.

Wieden & Kennedy Amsterdam won Gold in the Individual TV and Cinema category, sponsored by Yellow Boat Music, for its Nike's "Write the future" ad, which formed part of Nike’s activity around the World Cup.

A gold award for Digital Campaign, sponsored by Cogs Agency, went to Abbott Mead Vickers BBDO for its "Choose a different ending" campaign to raise awareness of the risks of knife crime for The Metropolitan Police.

DDB UK won gold in Individual Digital for its "Parallel lines" activity for Philips while Leo Burnett won gold in Integrated Campaign for the "House of cards" campaign for homeless charity Shelter.

Publicis London won gold in Direct Campaign, sponsored by Royal Mail, for the British Army recruitment ad "Start thinking soldier" for the British Army while the special Arden Award went to Rainey Kelly Campbell Roalfe/Y&R for its Camden Town Unlimited work.

The awards were made in front of an audience of more than 700 at London's Grosvenor House. Damon Collins, the chairman of the Big Awards jury and executive creative director at Rainey Kelly Campbell Roalfe, said the judges looked for the "biggest and freshest ideas".

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Account Executive Dot-Gap £25k, London (Central), London (Greater)