Kellogg appoints Glue Isobar to pan-Euro digital
By Matt Williams, campaignlive.co.uk, Thursday, 28 October 2010 08:00AM
Kellogg has appointed Glue Isobar to handle the pan-European digital advertising for its entire portfolio of brands.
The agency won the account following a four-month review that involved a number of leading digital agencies. The process concluded with a shootout earlier this month between Glue and CMW.
Glue’s appointment comes as Kellogg looks to heavily increase its digital advertising spend in its key European markets such as the UK, France and Spain.
The cereal company will now use Glue to handle all upcoming digital activity, which will include web build, digital advertising and social media work.
Previously, Kellogg worked with digital agencies on a country-by-country basis. In the UK, it predominantly used magneticNorth to handle its digital work, however it has also recently begun working with CMW on digital and social media campaigns.
In January it appointed CMW to handle the launch of Krave, a new cereal aimed specifically at the young adult market.
Kellogg first called a pitch for its digital advertising account in June. The process was initially called to find an agency to handle work for its Rice Krispies brand, however the review was later extended to cover the entire Kellogg portfolio.
Glue will now work closely with Kellogg’s global advertising agency Leo Burnett, which was awarded the consolidated ad account in November last year.
A Kellogg spokesman said: "With this more aligned structure, Kellogg Europe is confident we have the right digital partnership in place to achieve our business and brand objectives."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Direct Recruitment £45,000, Central London
- Data Planner Direct Recruitment £28,000 - £33,000, London
- Senior Data Planner/Analyst Direct Recruitment £50,000 - £75,000, London
- Partnerships Account Director - eCommerce Business Silverdrum to £45,000 + bonus + stock + benefits, London
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity