View all of the winning campaigns from the Grocery, Soft Drinks & Household category.
Walkers 'Sandwich' by Abbott Mead Vickers BBDO
McDonald's 'Favourites (The People's Restaurant)' by Leo Burnett
Tropicana 'There's Wally' by DDB UK
Wall's Ice Cream 'Smile Activated Vending Machine' by SapientNitro
For a full list of credits and further creative please see 'The Big Book 2010' published on 19 November. To purchase copies, contact Steven Lewis on (0)20 8267 4042 or e-mail firstname.lastname@example.org.