BA returns to the black after two years of losses
By Ben Bold, marketingmagazine.co.uk, Friday, 29 October 2010 11:40AM
British Airways has reported a pre-tax profit of £158m for the six months to 30 September, a significant improvement on its loss of £292m in the same period last year.
The last time BA reported a half-year profit was in the six months to 30 September 2008.
Revenues this year were up more than 8% to £4.4bn and operating profit was £298m, compared with a loss of £111m in 2009.
Willie Walsh, the airline’s chief executive, said: "Our concerted efforts to introduce permanent structural change across the airline has led to a reduction in non-fuel costs and a return to profitability. Revenue has increased, driven primarily by yield improvements and, while fuel costs have risen, they are in line with our expectations."
He referred also to BA’s £4.4bn merger with Iberia and its alliance with American Airlines. "At a strategic level, we launched our transatlantic joint business with American Airlines and Iberia earlier this month, having received regulatory approval in the summer," he said
"Also, we expect to complete our merger with Iberia in January 2011. Regulatory information about the merger has been sent to shareholders in advance of shareholder meetings on November 29 to seek approval for the merger."
However, Walsh used the results to sound a note of warning – again attacking the increase in air passenger duty (APD) from Monday, which will see passengers of some long-haul flights hit by a levy of up to 55%. He described the tax as a "disgrace".
"Next week there are further increases in APD of up to 55 per cent on some long-haul flights. We already meet our carbon costs twice over even before these increases," he said.
"Aviation supports more than 500,000 jobs in the UK and provides the transport links that are vital to the success of UK businesses in a globalised economy. Excessive taxation puts aviation’s social and economic benefits at risk."
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Communications Manager Brand Recruitment £35000 per annum, Aylesbury
- Campaign Executive - Maternity Cover Brand Recruitment £20000 - £23000 per annum, Cambridge
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- 5 key trends from Dmexco 2014
- Notonthehighstreet.com launches brand campaign
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up