EasyJet campaigns against air passenger duty tax
Low cost airline easyJet has launched a new ad today in its latest campaign against the rise in Air Passenger Duty (APD).
The print ad features the headline "Guess who pays no tax?" and shows two images of air passengers underneath.
One picture shows a businessman in front of a chartered jet with the caption: "No air tax", while the other picture shows a family of four, with the caption "Pays air tax".
The ad is featured in today's Times, Guardian and Telegraph newspapers. It will run in national papers until Monday (1 November), when the rise in APD comes in to effect.
EasyJet customers will have to pay an extra £12 per flight to travel within Europe. The airline says that the latest rise means the tax has increased by 140% since 2007. Cargo and chartered planes do not pay APD.
Carolyn McCall, chief executive, easyJet, said: "The Government should reform Air Passenger Duty to make it fairer for the public and to encourage greener behaviour by airlines.
"APD is already higher in the UK than anywhere else in Europe and UK passengers and the environment would be better off if the tax was shifted from per person to a per plane tax."
APD is a government tax designed to offset the effect of carbon emissions on the environment from commercial aircraft. Individual passengers are taxed according to the number of miles travelled.
This article was first published on marketingmagazine.co.uk
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Content Manager - £50k - Hertfordshire Salt £40000 - £50000 per annum + bens, Hertfordshire
- Planner Direct Recruitment £50,000 - £70,000, London
- Nissan creates tactical ad 7 mins after royal baby no. 2 announcement
- Advertising tech companies make up fifth of Britain's fastest-growing businesses
- The rear of the Apple Watch is more interesting than the face
- TV body Barb to track viewing via tablets
- Reebok Classics brand film champions 'Madchester' revival
- Channel 4 to drop 4oD for digital service All 4