Agency: Bartle Bogle Hegarty
By magz osborne, campaignlive.co.uk, Wednesday, 03 November 2010 12:20PM
UM’s appointment by L’Oreal Australia follows a review process and shortlist believed to have also included Carat and Mindshare – which recently picked up L’Oreal’s media business in China. Prior to the appointment, the account was split between UM and Publicis-owned Zenith Optimedia.
UM was recently reappointed to the Nihon L'Oreal account in Japan, and in the US, L'Oreal recently consolidated its US$700 million consumer division with UM.
This article was first published on campaignlive.co.uk
Agency: CHI & Partners