RadioCentre quits digital radio meeting
By Maisie McCabe, campaignlive.co.uk, Thursday, 04 November 2010 10:40AM
RadioCentre, the commercial radio trade body, has walked out of discussions over the future of digital radio after the BBC licence-fee settlement did not commit BBC funds to roll out DAB radio.
The body refused to attend a meeting on 1 November after the settlement, published last week, included provision only for national DAB.
The improvement of DAB transmission is seen a crucial part of the switchover to digital radio. DAB listening fell in quarter three 2010 to 15.3 per cent of all listening, from 15.8 per cent in quarter two.
A RadioCentre spokeswoman said: "Following the announcement of the settlement, RadioCentre has been in discussions with Government about the funding of local DAB coverage.
"As these discussions are ongoing, RadioCentre members felt it would be inappropriate to attend the Digital Radio Stakeholder meeting."
This article was first published on campaignlive.co.uk
- General Manager - Integrated Advertising Agency - Dubai MCG Associates Tax Free Competitive Package, Dubai, UAE
- MIDWEIGHT DESIGNER - award winning global agency! Live Recruitment £30000 - £35000 per annum, City of London
- Senior Insight Manager, Clientside Hasson Associates £50,000 - £55,000, Central London
- Senior Account Manager - Integrated Spectrum 360 Recruitment £30k - £40k, London, Soho
- Copywriter (fixed term contract) become £35-45, London
- ITV confirms major shake-up of Daybreak
- Man Utd teams with Google for pitch-side digital competition
- Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- EE launches viral homage Gold Spot campaign
- Cobra introduces bra-making brewer 'The Boss'