The Newsonomics of Kindle Singles
By Ken Doctor, brandrepublic.com, Thursday, 04 November 2010 02:58PM
Maybe the newspaper is like the old LP -- you know, as in "Long Play." It may be a 33 1/3, though it seems like it came out of the age of 78s sometimes, a relic of the post-Victorian Victrola age. It is what it is, a wonderful compendium of one day in the life (of a nation, a city, a village), a one-size-fits-all product, the same singular product delivered to mass volumes of readers.
In the short history of Internet disintermediation and disruption of the traditional news business, we’ve heard endless debate of the "the content and the container," as people have tried to peel back the difference between the physical form of the newspaper — its container — and what it had in it. It’s a been a tough mindset change, and the many disruptors of the world — the Googles, the Newsers, and the Huffington Posts, for instance — have expertly picked apart the confusions and the potentials new technologies have made possible.
This article was first published on brandrepublic.com
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Account Manager, Integrated Blue Skies Marketing Recruitment £28000 - £32000 per annum, London
- Account Director Creative Recruitment £45000 - £55000 per annum, City of London
- Communications Officers Her Majesty's Inspectorate of Constabulary (HMIC) Starts at £34,915 and potentially rises to £42,000, Globe House, 89 Eccleston Square, London, SW1V 1PN
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity