Agency: Leo Burnett London
By Ken Doctor, brandrepublic.com, Thursday, 04 November 2010 02:58PM
In the short history of Internet disintermediation and disruption of the traditional news business, we’ve heard endless debate of the "the content and the container," as people have tried to peel back the difference between the physical form of the newspaper — its container — and what it had in it. It’s a been a tough mindset change, and the many disruptors of the world — the Googles, the Newsers, and the Huffington Posts, for instance — have expertly picked apart the confusions and the potentials new technologies have made possible.
This article was first published on brandrepublic.com