Draftfcb lands $700 million Nivea ad business
By Sara Kimberley, campaignlive.co.uk, Thursday, 11 November 2010 08:00AM
Beiersdorf, the German healthcare company that owns the Nivea brand, has appointed Draftfcb as the global lead agency on its estimated $700 million ad account.
Draftfcb, which was previously the incumbent on the account in 51 markets, will now expand this remit to nearly 90 countries and take lead status. It pitched for the global account against TBWA and the Hamburg-based agency Zum Goldenen Hirschen.
The Interpublic-owned agency will work across Nivea’s key product categories globally and locally and will also lead all third party agencies to ensure a consistent brand message across markets.
The review was led Beiersdorf’s executive board member for brands and supply chain, Markus Pinger, who is also responsible for the company’s marketing and procurement. The pitch was divided into three phases that included strategic, creative ideas and operational implementation.
This week, a Beiersdorf UK ad that claimed one its Nivea Visage Anti-Wrinkle products made a large percentage of women feel younger was banned by advertising watchdog the ASA.
This article was first published on campaignlive.co.uk
- Nielsen Data & Sales Analyst Tarsh Lazare Marketing Recruitment c.£28K + Bonus + Excellent Benefits, Berkshire
- Senior Designer- super cool agency Dahling Ltd £45-55k, London (Central), London (Greater)
- Global Senior Brand Managers - OTC Healthcare Tarsh Lazare Marketing Recruitment £48K-£55K + Car Allowance + Bonus, Berkshire
- Marketing Manager FMCG Tarsh Lazare Marketing Recruitment c.£65K-£70K + Generous Car Allowance + Benefits, London (Greater)
- Packaging Designer Premier Media £120 - £200 per day, City of London
- Land Rover to move global ad account into Spark44
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote
- Twitter hunts for UK marketer as it targets £180m ad revenues
- Dave Trott at Ad Week Europe: Ads have become overcomplicated