Kitcatt Nohr Alexander Shaw lands Russell Investments

By Sara Kimberley, campaignlive.co.uk, Thursday, 11 November 2010 11:35AM

The global financial services company Russell Investments has appointed Kitcatt Nohr Alexander Shaw to handle its pan-European integrated advertising account.

Russell Investments: two-way pitch

The agency won the business after a two-way pitch handled by Oystercatchers. Kitcatt Nohr will aim to drive awareness of the company's Index marketing business in five European markets, as well as supporting sales of other Russell Indexes products.

The campaign will primarily target asset managers, pension fund sponsors and consultants. The first campaign will include newspaper advertising featuring the new strapline: "Russell Indexes. Opportunity redefined."

Ron Bundy, the managing director of Russell Indexes, said: "We appointed Kitcatt Nohr because of their understanding of our strategic challenges and their innovative creative approach.

"We're confident that they will help us continue to raise awareness of Russell Indexes throughout Europe."

This article was first published on campaignlive.co.uk