Kitcatt Nohr Alexander Shaw lands Russell Investments
By Sara Kimberley, campaignlive.co.uk, Thursday, 11 November 2010 11:35AM
The global financial services company Russell Investments has appointed Kitcatt Nohr Alexander Shaw to handle its pan-European integrated advertising account.
The agency won the business after a two-way pitch handled by Oystercatchers. Kitcatt Nohr will aim to drive awareness of the company's Index marketing business in five European markets, as well as supporting sales of other Russell Indexes products.
The campaign will primarily target asset managers, pension fund sponsors and consultants. The first campaign will include newspaper advertising featuring the new strapline: "Russell Indexes. Opportunity redefined."
Ron Bundy, the managing director of Russell Indexes, said: "We appointed Kitcatt Nohr because of their understanding of our strategic challenges and their innovative creative approach.
"We're confident that they will help us continue to raise awareness of Russell Indexes throughout Europe."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Project Manager (Agency, Agile, Scrum, Waterfall) Creative Recruitment £35000 - £45000 per annum, Surrey
- Senior Research Executive- Quant Lipton Fleming £28000 - £35000 per annum, London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand