Bravo Outdoor wins CIE in Ireland

By Maisie McCabe, mediaweek.co.uk, Friday, 12 November 2010 11:20AM

CIE, the major public transport provider in the Republic of Ireland, has reappointed Bravo Outdoor to its €40m outdoor ad contract after a competitive pitch.

Bravo Outdoor: retains CIE account in Ireland

Bravo Outdoor: retains CIE account in Ireland

Bravo Outdoor is the company formed by the Irish management of Titan Outdoor when Titan pulled out of Ireland.

The contract includes all of CIE bus, rail and roadside outdoor sites, excluding bus shelters which are tendered separately, and is estimated to be worth €40m over three years.

At the end of 2009, Titan Outdoor pulled out of Ireland after reaching a mutual agreement with CIE to surrender the national rail company’s contract, then estimated to be worth €100m.

CIE agreed that a new company, led by the chief executive of Titan Outdoor Ireland James Barry, would take on Titan’s contracts and 40 members of staff. The new company became Bravo Outdoor.

Tom Goddard, former CBS Outdoor international chief executive and current chairman of Ocean Outdoor and executive chairman of Digicom in the UK, was appointed chairman of Bravo Outdoor in February.

Goddard said: "Bravo is delighted to be nominated as the preferred supplier after a highly competitive tender process, and we look forward to concluding the outstanding formalities in the near future with CIE.

"In the meantime, we remain focused on achieving optimum results for our advertiser clients through the strength of CIE’s outstanding transit media."

In January, JCDecaux bought the assets of Titan Outdoor’s UK business out of administration. In May, JCDecaux won the railside Network Rail contract, Titan’s biggest contract, after a competitive tender.

This article was first published on mediaweek.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Manager (Mobile and Social) Creative Recruitment £40000 - £50000 per annum, London