Innocent launches limited edition smoothie for Great Recipe campaign
Innocent, the drinks company, has partnered with social movement We Are What We Do to create a limited edition smoothie for its latest marketing campaign.
The campaign, called "The great recipe archive" and created in-house, is an interactive archive for consumers to browse and submit entries.
The limited edition smoothie is made from peaches and passion fruit. Consumers are encouraged to join the online community at www.innocentdrinks.com/recipearchive, share their family recipes and stories, and vote for their favourite submissions.
Marco Ruggeri, brand manager, Innocent, said: "We're very excited about the campaign. It fits in really well with what the innocent brand stands for and allows our consumers to interact with us, our partner and also with each other".
We Are What We Do is a not-for-profit social movement and was the group behind the "I'm not a plastic bag" shopping bag, created with Anya Hindmarch and Sainsbury's in 2007.
The smoothie is available until March 2011.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
- Digital Planner Buyer - Revolutionary Media Agency!! Ultimate Asset £22000 - £25000 per annum + Bonus + Benefits , City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief