VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Publicis staff show mastery of tweet nothings
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 16 November 2010 11:27AM
Publicis Groupe has translated the Gallic utterings of chief executive Maurice Levy into birdsong in a video promoting its debut Twitter feed.
Maurice Levy: tweeting like a bird
In a nod to its lion logo, the video is titled 'Check out how Publicis Groupe roars on Twitter'.
This article was first published on campaignlive.co.uk
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Vine represents another level for citizen journalism
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.
