William Hill reviews £8m ad account again
By Anne Cassidy, campaignlive.co.uk, Thursday, 18 November 2010 11:30AM
William Hill is reviewing its £8m advertising account for the third time in just over a year.
The bookmaker has approached agencies inviting them to pitch for the business just six months after appointing The Bank.
William Hill appointed The Bank in April after the bookmaker's group brand and marketing director, Kristoff Fahy, split with the previous incumbent, The Brooklyn Brothers, and called a review.
The Brooklyn Brothers had worked on the account for only three months. Before that, William Hill had used an in-house marketing team to create the majority of its ads.
It had also worked with the Manchester-based agency BJL on a project basis. William Hill's most recent major ad campaign was a football-themed ad launched ahead of the World Cup to draw in bets. The campaign, by The Bank and using the line "I will", featured football fans making promises to themselves.
Another TV spot for the brand using the "I will" strapline was released in September for the start of the group stages of the Champions League. The ad used the Sex Pistols song Pretty Vacant as a soundtrack.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Publicity Manager Stopgap £47000 per annum + 12 month FTC, London
- Account Manager and Senior Account Manager air recruitment £32k - £38k dependent on your experience plus benefits, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust