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H&M Lanvin collection to hit stores tomorrow
By Sarah Shearman, marketingmagazine.co.uk, Monday, 22 November 2010 10:01AM
H&M is set to unveil a new Lanvin collection fashion range in 200 stores worldwide from tomorrow (23 November), following a week-long ad campaign.
H&M: latest fashion range for Lanvin hits stores tomorrow
It will feature separate collections of womenswear, menswear and accessories designed by Alber Elbaz, creative director at the luxury Parisian fashion house. Prices range from £14.99 to £149.99.
H&M has been producing collections in collaboration with famous fashion designers since 2004. Previous ranges have been designed by Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli and Stella McCartney.
H&M also teamed up with shoe designer Jimmy Choo in November 2009 to launch a clothing and accessories collection.
The TV and print ads, designed in-house, launched last week with media planning and buying handled by H&M's 10-year roster agency, Universal McCann.
In September, H&M launched its first online shop, selling homewear as well as clothing.
This article was first published on marketingmagazine.co.uk
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