H&M Lanvin collection to hit stores tomorrow

By Sarah Shearman, marketingmagazine.co.uk, Monday, 22 November 2010 10:01AM

H&M is set to unveil a new Lanvin collection fashion range in 200 stores worldwide from tomorrow (23 November), following a week-long ad campaign.

It will feature separate collections of womenswear, menswear and accessories designed by Alber Elbaz, creative director at the luxury Parisian fashion house. Prices range from £14.99 to £149.99.

H&M has been producing collections in collaboration with famous fashion designers since 2004. Previous ranges have been designed by Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli and Stella McCartney.

H&M also teamed up with shoe designer Jimmy Choo in November 2009 to launch a clothing and accessories collection.

The TV and print ads, designed in-house, launched last week with media planning and buying handled by H&M's 10-year roster agency, Universal McCann.

In September, H&M launched its first online shop, selling homewear as well as clothing.

This article was first published on marketingmagazine.co.uk

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