Sony Ericsson loses top marketer Hoornik
By Ed Owen, marketingmagazine.co.uk, Tuesday, 23 November 2010 08:00AM
Sony Ericsson's global marketing chief, Lennard Hoornik, has become the latest high-profile marketer to leave the company.
A spokesman for the handset manufacturer confirmed that Hoornik had decided to depart his role within the global marketing team with immediate effect, to pursue 'new career opportunities'.
It is not known whether he has another job to go to.
Hoornik took up the top global marketing job in 2008, following the departure of Dee Dutta, who had been in the role for six years.
Hoornik had previously operated as corporate vice-president and head of the brand's Asia Pacific division.
Colleagues said he was instrumental in turning the Sony Ericsson brand around from a loss-making operation, where sales halved year on year in 2009, back into profit by the third quarter of this year.
Several UK marketing staff have decided to quit the company ahead of its planned move of headquarters from Farnborough, Hampshire, to West London in the New Year (Marketing, 17 November).
This article was first published on marketingmagazine.co.uk
- Account Manager, Temp to Perm, London Blue Skies Marketing Recruitment £32000 - £34000 per annum, London
- Head of Marketing & Engagement Fire Fighters Charity £47,000 per annum plus excellent benefits , Basingstoke, Hampshire
- Digital Designer - Zizzi Restaurants Zizzi Restaurants £25,000 to £27,000 plus bonus and additional benefits, Marylebone Station, London (Greater)
- Senior Digital Creative Manager UCAS £comp + 25-days leave, flexible benefits and other fringe benefits, including Xmas closure , Cheltenham, Gloucestershire
- MidWeight Digital Designer - Digital £35k Nakama £25,000 - £35,000 + benefits including; travel, training, healthcare and pension, London (Central), London (Greater)
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood