Sony unveils video-on-demand movie service

By Ed Owen, marketingmagazine.co.uk, Wednesday, 24 November 2010 02:25PM

Sony today launches Qriocity in the UK and Europe to compete directly with Apple's video-on-demand services, using the brand's internet-connected products.

Sony: launches video-on-demand movie service

Sony: launches video-on-demand movie service

Users of Sony's Bravia TVs and Blu-Ray players will be able to have movies streamed to them on a pay-per-view basis under the Qriocity brand, which is the company's media distribution system.

Users will be able to watch films in either high definition or standard definition. Once a film is bought, the user has 14 days to watch it, and then 48 hours to repeat viewing.

Pricing will make the service highly competitive with traditional rental stores such as Blockbuster, with a library release costing £2.49, rising to £3.49 for new releases, with HD content starting at £3.49 per film, rising to £4.49.

An impressive number of studios have signed up to the deal, including:

  • Twentieth Century Fox Home Entertainment
  • Lionsgate
  • Metro-Goldwyn-Mayer Studios Inc. (MGM)
  • Paramount Pictures
  • Sony Pictures Home Entertainment
  • Starz Digital Media
  • The Walt Disney Company
  • NBC Universal International Television Distribution
  • Warner Bros. Digital Distribution

Sony has already launched Google TV products, and now plans to extend the Qriocity service to cover music, game applications, and e-books.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Retail Store Designer Fashion & Retail Personnel Consultancy £30000 - £33000 per annum + bonus and benefits, London