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Sony unveils video-on-demand movie service
By Ed Owen, marketingmagazine.co.uk, Wednesday, 24 November 2010 02:25PM
Sony today launches Qriocity in the UK and Europe to compete directly with Apple's video-on-demand services, using the brand's internet-connected products.
Sony: launches video-on-demand movie service
Users of Sony's Bravia TVs and Blu-Ray players will be able to have movies streamed to them on a pay-per-view basis under the Qriocity brand, which is the company's media distribution system.
Users will be able to watch films in either high definition or standard definition. Once a film is bought, the user has 14 days to watch it, and then 48 hours to repeat viewing.
Pricing will make the service highly competitive with traditional rental stores such as Blockbuster, with a library release costing £2.49, rising to £3.49 for new releases, with HD content starting at £3.49 per film, rising to £4.49.
An impressive number of studios have signed up to the deal, including:
- Twentieth Century Fox Home Entertainment
- Lionsgate
- Metro-Goldwyn-Mayer Studios Inc. (MGM)
- Paramount Pictures
- Sony Pictures Home Entertainment
- Starz Digital Media
- The Walt Disney Company
- NBC Universal International Television Distribution
- Warner Bros. Digital Distribution
Sony has already launched Google TV products, and now plans to extend the Qriocity service to cover music, game applications, and e-books.
This article was first published on marketingmagazine.co.uk
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
