Sony unveils video-on-demand movie service
By Ed Owen, marketingmagazine.co.uk, Wednesday, 24 November 2010 02:25PM
Sony today launches Qriocity in the UK and Europe to compete directly with Apple's video-on-demand services, using the brand's internet-connected products.
Users of Sony's Bravia TVs and Blu-Ray players will be able to have movies streamed to them on a pay-per-view basis under the Qriocity brand, which is the company's media distribution system.
Users will be able to watch films in either high definition or standard definition. Once a film is bought, the user has 14 days to watch it, and then 48 hours to repeat viewing.
Pricing will make the service highly competitive with traditional rental stores such as Blockbuster, with a library release costing £2.49, rising to £3.49 for new releases, with HD content starting at £3.49 per film, rising to £4.49.
An impressive number of studios have signed up to the deal, including:
- Twentieth Century Fox Home Entertainment
- Metro-Goldwyn-Mayer Studios Inc. (MGM)
- Paramount Pictures
- Sony Pictures Home Entertainment
- Starz Digital Media
- The Walt Disney Company
- NBC Universal International Television Distribution
- Warner Bros. Digital Distribution
Sony has already launched Google TV products, and now plans to extend the Qriocity service to cover music, game applications, and e-books.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Marketing Assistant Stopgap £23500 - £25000 per annum, London
- Paid Search (PPC) Account Manager - London - up to £29K basic Adam Recruitment £25000 - £29000 per annum, London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- 5 key trends from Dmexco 2014
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up