BSkyB appoints Jam for social media
BSkyB has confirmed Engine-owned Jam will handle its social media strategy and Greenlight its search engine optimisation account, following a review of all its digital agencies.
In August, Campaign revealed WPP media agency MediaCom had been appointed to handle Sky’s £15m digital planning and buying account. Sky said MediaCom would also handle a strategic brief across its digital businesses and agencies.
Jam will develop a cross-business social media strategy and engagement plan.
Affiliate Window has been appointed to market a wide range of Sky products through affiliate partners, and search marketing and technology firm Greenlight has been appointed to handle SEO campaigns.
A spokesman for Sky said an announcement about the agencies chosen to handle Sky’s creative briefs would be made in due course.
John Orriss, director of subscriber growth and sales at BSkyB, said: "Digital is becoming central to what we do at Sky. Successfully engaging with our customers online is getting ever more important, so to continue our leadership in this area, we need to make sure that we are working with the right mix of digital expertise.
"This comprehensive review has provided us with a roster of partners who are leaders in their respective fields, and we look forward to working closely with them to maximise the impact of our investment in digital."
Sky launched a review in April for all its requirements across search, display, social media, affiliates and digital creative work in the UK. Incumbents included Diffiniti, Brothers and Sisters, AKQA, Soup and Bigmouthmedia.
Alex Miller, the managing director of Jam, said: "The fact that Sky held a separate pitch says everything about how seriously Sky considers the role of social media. For Jam, now six months into being part of Engine, this is a very significant win."
This article was first published on campaignlive.co.uk
- Middle-Weight Flash Designer Gemini Search £30000.00 - £35000 per annum, London
- Italian speaking Media and Communiations Specialist Freedom Digital £25000 - £35000 per annum, City of London
- Marketing Manager Stopgap £35000 - £50000 per annum + Benefits, South East England
- Interactive Producer Salt £200 per day, City of London
- Freelance Junior Production Assistant Blue Skies Marketing Recruitment £10 - £12 per hour, Warwickshire
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media