Ferrero appoints RKCR/Y&R to Tic Tac creative business
By Matt Williams, campaignlive.co.uk, Thursday, 25 November 2010 10:40AM
Ferrero has appointed Rainey Kelly Campbell Roalfe/Y&R to handle the advertising for its Tic Tac brand.
The agency is understood to have picked up the business without a pitch. It already held a place on the Ferrero roster after winning the company's flagship Ferrero Rocher brand in August, following a pitch against Mortimer Whittaker O'Sullivan and St Luke's.
WCRS was previously the incumbent on the Tic Tac advertising account. The agency had worked on the business since 2002, but resigned it in June this year, citing "creative differences".
During its time working on the business, WCRS was responsible for moving the mint brand away from its "Shake your Tic Tacs" strapline, introducing a new "Full of refreshing little lifts" positioning.
Tic Tac was in the public eye last year after a technical error meant that an ad for the brand interrupted coverage of an FA Cup fourth-round replay between Everton and Liverpool, just as Everton's Dan Gosling scored the match-winning goal deep into extra time.
Despite being ITV's error, Tic Tac subsequently released a humorous 20-second viral that saw men dressed as orange and lime Tic Tacs re-enact Gosling's strike on Hackney Marshes.
MEC handles Tic Tac's media planning and buying.
This article was first published on campaignlive.co.uk
- SENIOR ACCOUNT MANAGER - INTEGRATED B2B AGENCY Live Recruitment Negotiable, London
- Direct Marketing Executive Stopgap £26000 per annum, London
- Account Manager- Integrated Creative Agency Spectrum 360 Recruitment £26k - £33k, London (Central), London (Greater)
- PROJECT MANAGER - LONDON - £30-40K + BENEFITS Salt £30000 - £40000 per annum + Benefits, London
- Brand Manager Ball & Hoolahan £42,000 + Car/Car Allowance, London (Central), London (Greater)
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'
- 7 things Proximity has learned in the new Omnicom building