Hovis man to head Premier Foods marketing
By Ed Owen, marketingmagazine.co.uk, Thursday, 09 December 2010 08:29AM
Hovis marketing director Jon Goldstone has been appointed as Premier Foods' first group marketing director.
Premier said the appointment was designed to "accelerate the growth of its portfolio of its brands".
His new role will become effective from 1 January 2011 and will combine the lead marketing roles of Premier's Hovis and grocery divisions. Goldstone's previous role will cease.
Goldstone will have responsibility for household brands including Branston and Mr Kipling.
Goldstone, who has worked at Premier for three years, will report to Tim Kelly, chief operating officer.
Kelly said: "The creation of this new group marketing function will play a key role in the delivery of our strategy to accelerate branded growth.
"I am delighted to welcome Jon into this new role. He will bring a focus on marketing excellence across the entire business."
Goldstone said he wants to "Facilitate the sharing of best practice across our entire portfolio of great British brands".
The group, which carries debts of some £1.4bn, is planning to sell its meat-free division, which includes the Quorn brand, to reduce the debt.
This article was first published on marketingmagazine.co.uk
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Digital Consultant Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne