WPP expands in Singapore

By Ed Owen, campaignlive.co.uk, Monday, 20 December 2010 09:14AM

WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk through its advertising agency network Grey, for an undisclosed sum.

WPP's Martin Sorrell: group acquires Singapore-based agency Yolk

WPP's Martin Sorrell: group acquires Singapore-based agency Yolk

Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising.

Yolk earned $1.3m in revenue to the end of 2009, and employs 40 people, with clients Canon, Ciba Vision, Microsoft and the Singapore Economic Development Board.
The acquisition continues WPP's expansion into rapidly expanding markets and digital media.

In the past two months WPP has bought two agencies in the US, including Marketing Direct, which will form the core of KBM Groups's healthcare division.

In October, WPP reported a 12.2% rise in third-quarter revenue to £2.2bn, driven by the group's specialist communications division.

This article was first published on campaignlive.co.uk


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