The clip, by BMB, features a version of the Beach Boys' song 'Good Vibrations' recorded by the Royal Philharmonic Orchestra, as well as a new tagline "your holiday to a T". The ad breaks on Christmas Eve.
It follows the decision by Thomson to drop its long-running "built with you in mind" campaign, first aired in December 2008.
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.