VIFF 'an open mind is advised' by TBWA\Vancouver
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Thomson unveils new TV ad featuring Beach Boys soundtrack
By Alex Brownsell, campaignlive.co.uk, Wednesday, 22 December 2010 12:18PM
TUI-owned tour operator Thomson has unveiled its latest TV ad, in which it claims it can create the perfect break for holidaymakers.
Thomson: your holiday to a T by BMB
The clip, by BMB, features a version of the Beach Boys' song 'Good Vibrations' recorded by the Royal Philharmonic Orchestra, as well as a new tagline "your holiday to a T". The ad breaks on Christmas Eve.
It follows the decision by Thomson to drop its long-running "built with you in mind" campaign, first aired in December 2008.
This article was first published on campaignlive.co.uk
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