Boots Opticians rolls out new TV ads
Boots Opticians launches a new TV campaign by Mother today (6 December), promoting its "two for £79" offer.
In line with Boots' main "here come the girls" campaign, the two 30-second ads focus on everyday scenarios.
The first ad, "bad eyes," features a couple sitting in a restaurant reading the menu. Even after making numerous mistakes while trying to order his food, the husband still strenuously denies to his wife that he needs glasses.
In the second ad, "Two looks," a woman at work swaps her glasses as she switches between joking with a colleague and talking seriously with her boss.
The ads are directed by Ric Cantor at Outsider, produced by Paul McPadden and edited by Billy Mead at TenThree. Media planning and buying is handled by OMD.
The campaign will also include in-store, online and direct marketing.
Elizabeth Fagan, marketing director at Boots UK, said: "Boots adverts are all about demonstrating that we understand our customers and we seek to play back real "truths" that they can identify with.
"We're sure our latest adverts for Boots Opticians will raise a smile and remind people of their need to have an eye test – whether they love wearing glasses, or are not quite as enthusiastic."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Account Executive - Integrated Marketing Stonor £22,000- £27,000, Berkshire / Buckinghamshire / Hampshire / Surrey / London (South), London (Greater)
- Product Manager - Global Automotive Giant - Berkshire Ninesharp £40000 - £50000 per annum + Great Benefits and Brand Car, Slough
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review